About Us
💖 About Laid & Lovely
Laid & Lovely was created with one mission: to keep your edges laid, your hair healthy, and your confidence glowing.
As a woman-owned beauty brand, we believe edge control should do more than just hold, it should nourish, shine, and slay. That’s why our formulas are flake-free, lightweight, and infused with ingredients like aloe vera, argan oil and beeswax. Whether you’re choosing the sweet scent of peach, Laid & Lovely is your go-to for style that lasts and edges that stay flawless. When your edges are together, you feel unstoppable. ✨
Our Story
Laid & Lovely started with a simple truth — when your edges are laid, you feel like you can take on the world.
As a nurse, entrepreneur, and everyday woman, I was tired of edge controls that flaked, dried out my hair, or disappeared by noon. I wanted a product that could keep up with real life — one that held strong, felt good, and looked even better. So I created it.
Laid & Lovely is more than just edge control. It’s self-care in a jar. It’s that final touch before you walk out the door. It’s the sweet scent of confidence, the soft shine of a well-loved crown, and the luxury every woman deserves.
From our nourishing ingredients to our bold branding, every jar is designed to remind you: you don’t just style edges — you own your crown.
This is for the girls who stay glowing, stay grinding, and stay laid. 💖
Welcome to Laid & Lovely — where beauty meets bold.